Plumbing Market in
Milwaukee, WI
$106M TAM · Market Score 58/100 · Ranked #47 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 58/100 for Plumbing
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 73th percentile nationally for Plumbing.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % Housing Pre-1980 | 35% | 66.89 | 83 |
| Fragmentation Score | 35% | 0 | 0 |
| Total Housing Units | 30% | 701,558 | 96 |
TAM by segment
$106M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
Frequently asked questions
Plumbing market in Milwaukee: common questions
How big is the plumbing market in Milwaukee, WI?
The plumbing market in Milwaukee, WI has a total addressable market of $106M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #47 largest plumbing market of 925 U.S. MSAs.
How many plumbing companies are in Milwaukee?
PinpointIQ tracks 401 plumbing establishments in the Milwaukee MSA, employing approximately 6,179 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Milwaukee rank nationally for plumbing?
Milwaukee scores 58/100 on PinpointIQ's Plumbing Market Score, ranking #250 of 925 U.S. metros — the 73th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for plumbing operators and investors.
What drives plumbing demand in Milwaukee?
PinpointIQ scores Milwaukee's plumbing market on 3 components: % Housing Pre-1980 (35% weight, 83th percentile); Fragmentation Score (35% weight, 0th percentile); Total Housing Units (30% weight, 96th percentile). The weights are calibrated to the plumbing vertical and applied consistently across every U.S. MSA.
What are the biggest plumbing sub-segments in Milwaukee?
Milwaukee's $106M plumbing TAM breaks down into: Plumbing Service ($42M, 40% of TAM); Plumbing Repipe ($54M, 51% of TAM); Plumbing New Install ($10M, 9% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Milwaukee growing? How does population affect the plumbing market?
Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of plumbing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Plumbing data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.