Plumbing Market in
Wisconsin
$306M statewide TAM · 26 metros · Rank #23/51 states · 1.1% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Plumbing metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Janesville, WI | $9M | 69 |
| #2 | Jefferson County, WI | $5M | 68 |
| #3 | Manitowoc County, WI | $4M | 67 |
| #4 | Grant County, WI | $2M | 67 |
| #5 | Menominee County, WI | $3M | 65 |
| #6 | Dodge County, WI | $5M | 64 |
| #7 | Menominee County, WI | $2M | 63 |
| #8 | Racine, WI | $10M | 62 |
| #9 | Rice Lake, WI Micro Area | $3M | 60 |
| #10 | Walworth County, WI | $9M | 59 |
What drives the Market Score
How Plumbing attractiveness is measured
Frequently asked questions
Plumbing market in Wisconsin: common questions
How big is the plumbing market in Wisconsin?
The statewide plumbing total addressable market in Wisconsin is $306M, aggregated across 26 MSAs. This represents 1.1% of the $27.3B U.S. plumbing market.
How does Wisconsin rank nationally for plumbing?
Wisconsin ranks #23 of 51 states by plumbing TAM — the 56th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive plumbing metros in Wisconsin?
PinpointIQ ranks the top plumbing metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Janesville, WI ($9M TAM, Market Score 69); #2 Jefferson County, WI ($5M TAM, Market Score 68); #3 Manitowoc County, WI ($4M TAM, Market Score 67); #4 Grant County, WI ($2M TAM, Market Score 67); #5 Menominee County, WI ($3M TAM, Market Score 65). Market Score weighs the drivers of plumbing demand and operator concentration.
What drives plumbing attractiveness in Wisconsin's metros?
PinpointIQ's Plumbing Market Score for every MSA in Wisconsin is computed from 3 components: % Housing Pre-1980 (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many plumbing markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for plumbing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get plumbing market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free plumbing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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