Pool & Spa Service · Milwaukee, WI

Pool & Spa Service Market in
Milwaukee, WI

$33M TAM · Market Score 64/100 · Ranked #50 of 925 MSAs by TAM

Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$33M
rank #50 of 925
Market Score
64/100
rank #216 of 925 · 76th percentile
Operators
Pop. growth (5-yr)
-0.4%
rank #573 of 872

Market Score breakdown

How Milwaukee scored 64/100 for Pool & Spa Service

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 76th percentile nationally for Pool & Spa Service.

ComponentWeightValuePercentile
Mean Annual Temperature35%47.917
% HH Income >$150K35%20.9684
Single-Family Detached30%380,80595

TAM by segment

$33M in Milwaukee broken down by segment

Spa_pool Service Recurring
$30M
92% of total TAM
Spa_pool Repair Onetime
$3M
8% of total TAM

Demographic snapshot

Who lives and buys in Milwaukee

Population
1,568,938
-0.4% 5-yr growth
Median HH income
$78,218
21.0% HHs $150K+
Housing units
701,558
17.1% age 65+
GDP per capita
$87,390

Frequently asked questions

Pool & Spa Service market in Milwaukee: common questions

How big is the pool & spa service market in Milwaukee, WI?

The pool & spa service market in Milwaukee, WI has a total addressable market of $33M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #50 largest pool & spa service market of 925 U.S. MSAs.

How does Milwaukee rank nationally for pool & spa service?

Milwaukee scores 64/100 on PinpointIQ's Pool & Spa Service Market Score, ranking #216 of 925 U.S. metros — the 76th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for pool & spa service operators and investors.

What drives pool & spa service demand in Milwaukee?

PinpointIQ scores Milwaukee's pool & spa service market on 3 components: Mean Annual Temperature (35% weight, 17th percentile); % HH Income >$150K (35% weight, 84th percentile); Single-Family Detached (30% weight, 95th percentile). The weights are calibrated to the pool & spa service vertical and applied consistently across every U.S. MSA.

What are the biggest pool & spa service sub-segments in Milwaukee?

Milwaukee's $33M pool & spa service TAM breaks down into: Spa_pool Service Recurring ($30M, 92% of TAM); Spa_pool Repair Onetime ($3M, 8% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Milwaukee growing? How does population affect the pool & spa service market?

Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of pool & spa service demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

See Pool & Spa Service data in your target markets.

Pull a free market report, start a trial, or walk through your target MSAs live.

Contact us

Questions, partnerships, or just want to learn more. We'd love to hear from you.