Roofing Market in
Detroit, MI
$1.1B TAM · Market Score 60/100 · Ranked #23 of 925 MSAs by TAM
Bottom-up market data for the Detroit, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Detroit scored 60/100 for Roofing
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Detroit ranks in the 76th percentile nationally for Roofing.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Hail Events (10yr) | 35% | 112 | 88 |
| Fragmentation Score | 35% | 0 | 0 |
| Total Housing Units | 30% | 1,926,157 | 99 |
TAM by segment
$1.1B in Detroit broken down by segment
Demographic snapshot
Who lives and buys in Detroit
Frequently asked questions
Roofing market in Detroit: common questions
How big is the roofing market in Detroit, MI?
The roofing market in Detroit, MI has a total addressable market of $1.1B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Detroit the #23 largest roofing market of 925 U.S. MSAs.
How many roofing companies are in Detroit?
PinpointIQ tracks 194 roofing establishments in the Detroit MSA, employing approximately 2,592 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Detroit rank nationally for roofing?
Detroit scores 60/100 on PinpointIQ's Roofing Market Score, ranking #215 of 925 U.S. metros — the 76th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for roofing operators and investors.
What drives roofing demand in Detroit?
PinpointIQ scores Detroit's roofing market on 3 components: Hail Events (10yr) (35% weight, 88th percentile); Fragmentation Score (35% weight, 0th percentile); Total Housing Units (30% weight, 99th percentile). The weights are calibrated to the roofing vertical and applied consistently across every U.S. MSA.
What are the biggest roofing sub-segments in Detroit?
Detroit's $1.1B roofing TAM breaks down into: Roofing Replacement ($1.1B, 100% of TAM); Roofing Storm Replacement ($2M, 0% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Detroit growing? How does population affect the roofing market?
Detroit has a population of 4,376,828 and has grown 1.7% over the last 5 years. Population change is one of the drivers of roofing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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