Roofing Market in
Grand Rapids, MI
$314M TAM · Market Score 59/100 · Ranked #61 of 925 MSAs by TAM
Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Grand Rapids scored 59/100 for Roofing
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 75th percentile nationally for Roofing.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Hail Events (10yr) | 35% | 32 | 58 |
| Fragmentation Score | 35% | 40.4 | 30 |
| Total Housing Units | 30% | 467,528 | 94 |
TAM by segment
$314M in Grand Rapids broken down by segment
Demographic snapshot
Who lives and buys in Grand Rapids
Frequently asked questions
Roofing market in Grand Rapids: common questions
How big is the roofing market in Grand Rapids, MI?
The roofing market in Grand Rapids, MI has a total addressable market of $314M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #61 largest roofing market of 925 U.S. MSAs.
How many roofing companies are in Grand Rapids?
PinpointIQ tracks 82 roofing establishments in the Grand Rapids MSA, employing approximately 719 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Grand Rapids rank nationally for roofing?
Grand Rapids scores 59/100 on PinpointIQ's Roofing Market Score, ranking #234 of 925 U.S. metros — the 75th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for roofing operators and investors.
What drives roofing demand in Grand Rapids?
PinpointIQ scores Grand Rapids's roofing market on 3 components: Hail Events (10yr) (35% weight, 58th percentile); Fragmentation Score (35% weight, 30th percentile); Total Housing Units (30% weight, 94th percentile). The weights are calibrated to the roofing vertical and applied consistently across every U.S. MSA.
What are the biggest roofing sub-segments in Grand Rapids?
Grand Rapids's $314M roofing TAM breaks down into: Roofing Replacement ($313M, 100% of TAM); Roofing Storm Replacement ($514K, 0% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Grand Rapids growing? How does population affect the roofing market?
Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of roofing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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