Roofing Market in
Iowa
$615M statewide TAM · 23 metros · Rank #35/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Roofing metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Iowa City, IA | $55M | 78 |
| #2 | Des Moines, IA MSA | $203M | 76 |
| #3 | Davenport, IA MSA | $74M | 75 |
| #4 | Sioux City, IA | $28M | 66 |
| #5 | Waterloo, IA | $35M | 58 |
| #6 | Dubuque, IA | $25M | 57 |
| #7 | Webster County, IA | $7M | 57 |
| #8 | Cedar Rapids, IA MSA | $63M | 57 |
| #9 | Dickinson County, IA | $10M | 56 |
| #10 | Cerro Gordo County, IA | $11M | 53 |
What drives the Market Score
How Roofing attractiveness is measured
Frequently asked questions
Roofing market in Iowa: common questions
How big is the roofing market in Iowa?
The statewide roofing total addressable market in Iowa is $615M, aggregated across 23 MSAs. This represents 0.5% of the $126.7B U.S. roofing market.
How does Iowa rank nationally for roofing?
Iowa ranks #35 of 51 states by roofing TAM — the 32th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive roofing metros in Iowa?
PinpointIQ ranks the top roofing metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Iowa City, IA ($55M TAM, Market Score 78); #2 Des Moines, IA MSA ($203M TAM, Market Score 76); #3 Davenport, IA MSA ($74M TAM, Market Score 75); #4 Sioux City, IA ($28M TAM, Market Score 66); #5 Waterloo, IA ($35M TAM, Market Score 58). Market Score weighs the drivers of roofing demand and operator concentration.
What drives roofing attractiveness in Iowa's metros?
PinpointIQ's Roofing Market Score for every MSA in Iowa is computed from 3 components: Hail Events (10yr) (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many roofing markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for roofing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get roofing market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free roofing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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