Roofing Market in
Milwaukee, WI
$509M TAM · Market Score 72/100 · Ranked #44 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 72/100 for Roofing
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 91th percentile nationally for Roofing.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Hail Events (10yr) | 35% | 235 | 96 |
| Fragmentation Score | 35% | 35.1 | 27 |
| Total Housing Units | 30% | 701,558 | 96 |
TAM by segment
$509M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
Frequently asked questions
Roofing market in Milwaukee: common questions
How big is the roofing market in Milwaukee, WI?
The roofing market in Milwaukee, WI has a total addressable market of $509M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #44 largest roofing market of 925 U.S. MSAs.
How many roofing companies are in Milwaukee?
PinpointIQ tracks 142 roofing establishments in the Milwaukee MSA, employing approximately 1,305 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Milwaukee rank nationally for roofing?
Milwaukee scores 72/100 on PinpointIQ's Roofing Market Score, ranking #86 of 925 U.S. metros — the 91th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for roofing operators and investors.
What drives roofing demand in Milwaukee?
PinpointIQ scores Milwaukee's roofing market on 3 components: Hail Events (10yr) (35% weight, 96th percentile); Fragmentation Score (35% weight, 27th percentile); Total Housing Units (30% weight, 96th percentile). The weights are calibrated to the roofing vertical and applied consistently across every U.S. MSA.
What are the biggest roofing sub-segments in Milwaukee?
Milwaukee's $509M roofing TAM breaks down into: Roofing Replacement ($505M, 99% of TAM); Roofing Storm Replacement ($4M, 1% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Milwaukee growing? How does population affect the roofing market?
Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of roofing demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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