Roofing Market in
Virginia
$1.6B statewide TAM · 12 metros · Rank #20/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Roofing metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Richmond, VA MSA | $476M | 78 |
| #2 | Lynchburg, VA MSA | $68M | 76 |
| #3 | Blacksburg, VA | $47M | 73 |
| #4 | Roanoke, VA MSA | $89M | 67 |
| #5 | Virginia Beach, VA MSA | $613M | 66 |
| #6 | Staunton, VA | $38M | 62 |
| #7 | Winchester, VA | $53M | 59 |
| #8 | Charlottesville, VA | $103M | 58 |
| #9 | Henry County, VA | $10M | 53 |
| #10 | Pittsylvania County, VA | $19M | 43 |
What drives the Market Score
How Roofing attractiveness is measured
Frequently asked questions
Roofing market in Virginia: common questions
How big is the roofing market in Virginia?
The statewide roofing total addressable market in Virginia is $1.6B, aggregated across 12 MSAs. This represents 1.2% of the $126.7B U.S. roofing market.
How does Virginia rank nationally for roofing?
Virginia ranks #20 of 51 states by roofing TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive roofing metros in Virginia?
PinpointIQ ranks the top roofing metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Richmond, VA MSA ($476M TAM, Market Score 78); #2 Lynchburg, VA MSA ($68M TAM, Market Score 76); #3 Blacksburg, VA ($47M TAM, Market Score 73); #4 Roanoke, VA MSA ($89M TAM, Market Score 67); #5 Virginia Beach, VA MSA ($613M TAM, Market Score 66). Market Score weighs the drivers of roofing demand and operator concentration.
What drives roofing attractiveness in Virginia's metros?
PinpointIQ's Roofing Market Score for every MSA in Virginia is computed from 3 components: Hail Events (10yr) (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many roofing markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for roofing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get roofing market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free roofing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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