Salon & Barbershop Market in
Boston, MA
$1.8B TAM · Market Score 71/100 · Ranked #7 of 925 MSAs by TAM
Bottom-up market data for the Boston, MA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Boston scored 71/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Boston ranks in the 91th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 38.65 | 99 |
| Fragmentation Score | 35% | 73 | 19 |
| Total Population | 30% | 4,953,354 | 99 |
TAM by segment
$1.8B in Boston broken down by segment
Demographic snapshot
Who lives and buys in Boston
Frequently asked questions
Salon & Barbershop market in Boston: common questions
How big is the salon & barbershop market in Boston, MA?
The salon & barbershop market in Boston, MA has a total addressable market of $1.8B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Boston the #7 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Boston?
PinpointIQ tracks 2,025 salon & barbershop establishments in the Boston MSA, employing approximately 10,995 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Boston rank nationally for salon & barbershop?
Boston scores 71/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #85 of 925 U.S. metros — the 91th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Boston?
PinpointIQ scores Boston's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 99th percentile); Fragmentation Score (35% weight, 19th percentile); Total Population (30% weight, 99th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Boston?
Boston's $1.8B salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($1.8B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Boston growing? How does population affect the salon & barbershop market?
Boston has a population of 4,953,354 and has grown 3.8% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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