Salon & Barbershop Market in
Grand Rapids, MI
$229M TAM · Market Score 61/100 · Ranked #51 of 925 MSAs by TAM
Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Grand Rapids scored 61/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 75th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 20.48 | 83 |
| Fragmentation Score | 35% | 65.1 | 11 |
| Total Population | 30% | 1,162,152 | 95 |
TAM by segment
$229M in Grand Rapids broken down by segment
Demographic snapshot
Who lives and buys in Grand Rapids
Frequently asked questions
Salon & Barbershop market in Grand Rapids: common questions
How big is the salon & barbershop market in Grand Rapids, MI?
The salon & barbershop market in Grand Rapids, MI has a total addressable market of $229M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #51 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Grand Rapids?
PinpointIQ tracks 277 salon & barbershop establishments in the Grand Rapids MSA, employing approximately 1,702 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Grand Rapids rank nationally for salon & barbershop?
Grand Rapids scores 61/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #226 of 925 U.S. metros — the 75th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Grand Rapids?
PinpointIQ scores Grand Rapids's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 83th percentile); Fragmentation Score (35% weight, 11th percentile); Total Population (30% weight, 95th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Grand Rapids?
Grand Rapids's $229M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($229M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Grand Rapids growing? How does population affect the salon & barbershop market?
Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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