Salon & Barbershop Market in
Indiana
$867M statewide TAM · 37 metros · Rank #24/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Indiana. PinpointIQ covers all 37 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Indiana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Indianapolis, IN MSA | $442M | 68 |
| #2 | Columbus, IN | $16M | 61 |
| #3 | Elkhart, IN | $27M | 60 |
| #4 | Fort Wayne, IN MSA | $66M | 59 |
| #5 | South Bend, IN MSA | $49M | 58 |
| #6 | Evansville, IN MSA | $40M | 58 |
| #7 | Terre Haute, IN | $18M | 55 |
| #8 | Noble County, IN | $6M | 49 |
| #9 | Lafayette, IN | $29M | 49 |
| #10 | Steuben County, IN | $5M | 47 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Indiana: common questions
How big is the salon & barbershop market in Indiana?
The statewide salon & barbershop total addressable market in Indiana is $867M, aggregated across 37 MSAs. This represents 1.2% of the $72.5B U.S. salon & barbershop market.
How does Indiana rank nationally for salon & barbershop?
Indiana ranks #24 of 51 states by salon & barbershop TAM — the 54th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Indiana?
PinpointIQ ranks the top salon & barbershop metros in Indiana by Market Score (a vertical-specific attractiveness composite): #1 Indianapolis, IN MSA ($442M TAM, Market Score 68); #2 Columbus, IN ($16M TAM, Market Score 61); #3 Elkhart, IN ($27M TAM, Market Score 60); #4 Fort Wayne, IN MSA ($66M TAM, Market Score 59); #5 South Bend, IN MSA ($49M TAM, Market Score 58). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Indiana's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Indiana is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Indiana?
PinpointIQ covers all 37 Metropolitan Statistical Areas (MSAs) in Indiana for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Indiana metro?
Individual metro pages are available for every MSA in Indiana covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Salon & Barbershop data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.