Salon & Barbershop Market in
Iowa
$461M statewide TAM · 23 metros · Rank #32/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $164M | 78 |
| #2 | Cedar Rapids, IA MSA | $51M | 64 |
| #3 | Dubuque, IA | $17M | 62 |
| #4 | Davenport, IA MSA | $63M | 58 |
| #5 | Iowa City, IA | $35M | 56 |
| #6 | Clinton County, IA | $7M | 55 |
| #7 | Le Mars, IA Micro Area | $5M | 55 |
| #8 | Waterloo, IA | $24M | 54 |
| #9 | Dickinson County, IA | $3M | 53 |
| #10 | Cerro Gordo County, IA | $7M | 52 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Iowa: common questions
How big is the salon & barbershop market in Iowa?
The statewide salon & barbershop total addressable market in Iowa is $461M, aggregated across 23 MSAs. This represents 0.6% of the $72.5B U.S. salon & barbershop market.
How does Iowa rank nationally for salon & barbershop?
Iowa ranks #32 of 51 states by salon & barbershop TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Iowa?
PinpointIQ ranks the top salon & barbershop metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Des Moines, IA MSA ($164M TAM, Market Score 78); #2 Cedar Rapids, IA MSA ($51M TAM, Market Score 64); #3 Dubuque, IA ($17M TAM, Market Score 62); #4 Davenport, IA MSA ($63M TAM, Market Score 58); #5 Iowa City, IA ($35M TAM, Market Score 56). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Iowa's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Iowa is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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