Salon & Barbershop Market in
Kansas City, MO
$482M TAM · Market Score 68/100 · Ranked #29 of 925 MSAs by TAM
Bottom-up market data for the Kansas City, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Kansas City scored 68/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Kansas City ranks in the 86th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 22.63 | 88 |
| Fragmentation Score | 35% | 75.4 | 23 |
| Total Population | 30% | 2,218,142 | 97 |
TAM by segment
$482M in Kansas City broken down by segment
Demographic snapshot
Who lives and buys in Kansas City
Frequently asked questions
Salon & Barbershop market in Kansas City: common questions
How big is the salon & barbershop market in Kansas City, MO?
The salon & barbershop market in Kansas City, MO has a total addressable market of $482M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Kansas City the #29 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Kansas City?
PinpointIQ tracks 504 salon & barbershop establishments in the Kansas City MSA, employing approximately 2,624 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Kansas City rank nationally for salon & barbershop?
Kansas City scores 68/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #127 of 925 U.S. metros — the 86th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Kansas City?
PinpointIQ scores Kansas City's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 88th percentile); Fragmentation Score (35% weight, 23th percentile); Total Population (30% weight, 97th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Kansas City?
Kansas City's $482M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($482M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Kansas City growing? How does population affect the salon & barbershop market?
Kansas City has a population of 2,218,142 and has grown 6.2% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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