Salon & Barbershop Market in
Milwaukee, WI
$316M TAM · Market Score 62/100 · Ranked #46 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 62/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 76th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 20.96 | 84 |
| Fragmentation Score | 35% | 63.1 | 10 |
| Total Population | 30% | 1,568,938 | 96 |
TAM by segment
$316M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
Frequently asked questions
Salon & Barbershop market in Milwaukee: common questions
How big is the salon & barbershop market in Milwaukee, WI?
The salon & barbershop market in Milwaukee, WI has a total addressable market of $316M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #46 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Milwaukee?
PinpointIQ tracks 432 salon & barbershop establishments in the Milwaukee MSA, employing approximately 2,732 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Milwaukee rank nationally for salon & barbershop?
Milwaukee scores 62/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #222 of 925 U.S. metros — the 76th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Milwaukee?
PinpointIQ scores Milwaukee's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 84th percentile); Fragmentation Score (35% weight, 10th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Milwaukee?
Milwaukee's $316M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($316M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Milwaukee growing? How does population affect the salon & barbershop market?
Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Salon & Barbershop data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.