Salon & Barbershop Market in
Minnesota
$1.3B statewide TAM · 23 metros · Rank #16/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Minnesota. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Minnesota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Minneapolis, MN MSA | $1.1B | 68 |
| #2 | Rochester, MN | $57M | 62 |
| #3 | Steele County, MN | $7M | 59 |
| #4 | Otter Tail County, MN | $9M | 59 |
| #5 | St. Cloud, MN | $34M | 57 |
| #6 | Goodhue County, MN | $9M | 55 |
| #7 | Beltrami County, MN | $6M | 54 |
| #8 | Duluth, MN MSA | $44M | 53 |
| #9 | Detroit Lakes, MN Micro Area | $5M | 53 |
| #10 | Lyon County, MN | $4M | 51 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Minnesota: common questions
How big is the salon & barbershop market in Minnesota?
The statewide salon & barbershop total addressable market in Minnesota is $1.3B, aggregated across 23 MSAs. This represents 1.8% of the $72.5B U.S. salon & barbershop market.
How does Minnesota rank nationally for salon & barbershop?
Minnesota ranks #16 of 51 states by salon & barbershop TAM — the 70th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Minnesota?
PinpointIQ ranks the top salon & barbershop metros in Minnesota by Market Score (a vertical-specific attractiveness composite): #1 Minneapolis, MN MSA ($1.1B TAM, Market Score 68); #2 Rochester, MN ($57M TAM, Market Score 62); #3 Steele County, MN ($7M TAM, Market Score 59); #4 Otter Tail County, MN ($9M TAM, Market Score 59); #5 St. Cloud, MN ($34M TAM, Market Score 57). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Minnesota's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Minnesota is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Minnesota?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Minnesota for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Minnesota metro?
Individual metro pages are available for every MSA in Minnesota covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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