Salon & Barbershop Market in
Oklahoma City, OK
$244M TAM · Market Score 74/100 · Ranked #49 of 925 MSAs by TAM
Bottom-up market data for the Oklahoma City, OK MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Oklahoma City scored 74/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Oklahoma City ranks in the 95th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 17.32 | 71 |
| Fragmentation Score | 35% | 92.3 | 60 |
| Total Population | 30% | 1,463,267 | 96 |
TAM by segment
$244M in Oklahoma City broken down by segment
Demographic snapshot
Who lives and buys in Oklahoma City
Frequently asked questions
Salon & Barbershop market in Oklahoma City: common questions
How big is the salon & barbershop market in Oklahoma City, OK?
The salon & barbershop market in Oklahoma City, OK has a total addressable market of $244M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Oklahoma City the #49 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Oklahoma City?
PinpointIQ tracks 296 salon & barbershop establishments in the Oklahoma City MSA, employing approximately 1,092 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Oklahoma City rank nationally for salon & barbershop?
Oklahoma City scores 74/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #49 of 925 U.S. metros — the 95th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Oklahoma City?
PinpointIQ scores Oklahoma City's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 71th percentile); Fragmentation Score (35% weight, 60th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Oklahoma City?
Oklahoma City's $244M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($244M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Oklahoma City growing? How does population affect the salon & barbershop market?
Oklahoma City has a population of 1,463,267 and has grown 8.1% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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