Salon & Barbershop Market in
Oregon
$1.1B statewide TAM · 20 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Portland, OR MSA | $705M | 82 |
| #2 | Bend, OR | $60M | 80 |
| #3 | Salem, OR MSA | $81M | 74 |
| #4 | Morrow County, OR | $13M | 61 |
| #5 | Clatsop County, OR | $7M | 60 |
| #6 | Grants Pass, OR | $12M | 60 |
| #7 | Hood River County, OR | $7M | 58 |
| #8 | Douglas County, OR | $13M | 57 |
| #9 | Medford, OR | $35M | 56 |
| #10 | Albany, OR | $17M | 53 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Oregon: common questions
How big is the salon & barbershop market in Oregon?
The statewide salon & barbershop total addressable market in Oregon is $1.1B, aggregated across 20 MSAs. This represents 1.5% of the $72.5B U.S. salon & barbershop market.
How does Oregon rank nationally for salon & barbershop?
Oregon ranks #20 of 51 states by salon & barbershop TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Oregon?
PinpointIQ ranks the top salon & barbershop metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Portland, OR MSA ($705M TAM, Market Score 82); #2 Bend, OR ($60M TAM, Market Score 80); #3 Salem, OR MSA ($81M TAM, Market Score 74); #4 Morrow County, OR ($13M TAM, Market Score 61); #5 Clatsop County, OR ($7M TAM, Market Score 60). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Oregon's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Oregon is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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