Salon & Barbershop Market in
San Diego, CA
$1.1B TAM · Market Score 78/100 · Ranked #15 of 925 MSAs by TAM
Bottom-up market data for the San Diego, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Diego scored 78/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Diego ranks in the 97th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 33.98 | 98 |
| Fragmentation Score | 35% | 83.3 | 39 |
| Total Population | 30% | 3,288,774 | 98 |
TAM by segment
$1.1B in San Diego broken down by segment
Demographic snapshot
Who lives and buys in San Diego
Frequently asked questions
Salon & Barbershop market in San Diego: common questions
How big is the salon & barbershop market in San Diego, CA?
The salon & barbershop market in San Diego, CA has a total addressable market of $1.1B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Diego the #15 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in San Diego?
PinpointIQ tracks 847 salon & barbershop establishments in the San Diego MSA, employing approximately 3,808 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Diego rank nationally for salon & barbershop?
San Diego scores 78/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #26 of 925 U.S. metros — the 97th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in San Diego?
PinpointIQ scores San Diego's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 98th percentile); Fragmentation Score (35% weight, 39th percentile); Total Population (30% weight, 98th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in San Diego?
San Diego's $1.1B salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($1.1B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Diego growing? How does population affect the salon & barbershop market?
San Diego has a population of 3,288,774 and has grown 0.2% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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