Salon & Barbershop Market in
South Dakota
$115M statewide TAM · 11 metros · Rank #48/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in South Dakota. PinpointIQ covers all 11 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in South Dakota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Sioux Falls, SD MSA | $58M | 63 |
| #2 | Brown County, SD | $7M | 54 |
| #3 | Rapid City, SD | $24M | 48 |
| #4 | Hughes County, SD | $4M | 48 |
| #5 | Lawrence County, SD | $4M | 41 |
| #6 | Davison County, SD | $3M | 33 |
| #7 | Brookings County, SD | $5M | 26 |
| #8 | Codington County, SD | $3M | 26 |
| #9 | Yankton County, SD | $3M | 23 |
| #10 | Clay County, SD | $2M | 14 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in South Dakota: common questions
How big is the salon & barbershop market in South Dakota?
The statewide salon & barbershop total addressable market in South Dakota is $115M, aggregated across 11 MSAs. This represents 0.2% of the $72.5B U.S. salon & barbershop market.
How does South Dakota rank nationally for salon & barbershop?
South Dakota ranks #48 of 51 states by salon & barbershop TAM — the 6th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in South Dakota?
PinpointIQ ranks the top salon & barbershop metros in South Dakota by Market Score (a vertical-specific attractiveness composite): #1 Sioux Falls, SD MSA ($58M TAM, Market Score 63); #2 Brown County, SD ($7M TAM, Market Score 54); #3 Rapid City, SD ($24M TAM, Market Score 48); #4 Hughes County, SD ($4M TAM, Market Score 48); #5 Lawrence County, SD ($4M TAM, Market Score 41). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in South Dakota's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in South Dakota is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in South Dakota?
PinpointIQ covers all 11 Metropolitan Statistical Areas (MSAs) in South Dakota for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific South Dakota metro?
Individual metro pages are available for every MSA in South Dakota covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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