Salon & Barbershop Market in
St. Louis, MO
$588M TAM · Market Score 64/100 · Ranked #26 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 64/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 80th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 21.76 | 86 |
| Fragmentation Score | 35% | 66.7 | 13 |
| Total Population | 30% | 2,810,850 | 98 |
TAM by segment
$588M in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Salon & Barbershop market in St. Louis: common questions
How big is the salon & barbershop market in St. Louis, MO?
The salon & barbershop market in St. Louis, MO has a total addressable market of $588M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #26 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in St. Louis?
PinpointIQ tracks 654 salon & barbershop establishments in the St. Louis MSA, employing approximately 3,921 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does St. Louis rank nationally for salon & barbershop?
St. Louis scores 64/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #183 of 925 U.S. metros — the 80th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in St. Louis?
PinpointIQ scores St. Louis's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 86th percentile); Fragmentation Score (35% weight, 13th percentile); Total Population (30% weight, 98th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in St. Louis?
St. Louis's $588M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($588M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the salon & barbershop market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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