Salon & Barbershop Market in
Virginia Beach, VA
$376M TAM · Market Score 72/100 · Ranked #39 of 925 MSAs by TAM
Bottom-up market data for the Virginia Beach, VA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Virginia Beach scored 72/100 for Salon & Barbershop
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Virginia Beach ranks in the 92th percentile nationally for Salon & Barbershop.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 35% | 21.87 | 86 |
| Fragmentation Score | 35% | 82.7 | 38 |
| Total Population | 30% | 1,787,235 | 96 |
TAM by segment
$376M in Virginia Beach broken down by segment
Demographic snapshot
Who lives and buys in Virginia Beach
Frequently asked questions
Salon & Barbershop market in Virginia Beach: common questions
How big is the salon & barbershop market in Virginia Beach, VA?
The salon & barbershop market in Virginia Beach, VA has a total addressable market of $376M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Virginia Beach the #39 largest salon & barbershop market of 925 U.S. MSAs.
How many salon & barbershop companies are in Virginia Beach?
PinpointIQ tracks 554 salon & barbershop establishments in the Virginia Beach MSA, employing approximately 2,527 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Virginia Beach rank nationally for salon & barbershop?
Virginia Beach scores 72/100 on PinpointIQ's Salon & Barbershop Market Score, ranking #73 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for salon & barbershop operators and investors.
What drives salon & barbershop demand in Virginia Beach?
PinpointIQ scores Virginia Beach's salon & barbershop market on 3 components: % HH Income >$150K (35% weight, 86th percentile); Fragmentation Score (35% weight, 38th percentile); Total Population (30% weight, 96th percentile). The weights are calibrated to the salon & barbershop vertical and applied consistently across every U.S. MSA.
What are the biggest salon & barbershop sub-segments in Virginia Beach?
Virginia Beach's $376M salon & barbershop TAM breaks down into: Barber_salon Barber Visits ($376M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Virginia Beach growing? How does population affect the salon & barbershop market?
Virginia Beach has a population of 1,787,235 and has grown 4.0% over the last 5 years. Population change is one of the drivers of salon & barbershop demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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