Self Storage Market in
Denver, CO
$366M TAM · Market Score 68/100 · Ranked #16 of 925 MSAs by TAM
Bottom-up market data for the Denver, CO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Denver scored 68/100 for Self Storage
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Denver ranks in the 79th percentile nationally for Self Storage.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Households | 40% | 1,221,636 | 98 |
| Fragmentation Score | 35% | 60 | 12 |
| Renter Households | 25% | 439,123 | 98 |
TAM by segment
$366M in Denver broken down by segment
Demographic snapshot
Who lives and buys in Denver
Frequently asked questions
Self Storage market in Denver: common questions
How big is the self storage market in Denver, CO?
The self storage market in Denver, CO has a total addressable market of $366M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Denver the #16 largest self storage market of 925 U.S. MSAs.
How many self storage companies are in Denver?
PinpointIQ tracks 252 self storage establishments in the Denver MSA, employing approximately 831 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Denver rank nationally for self storage?
Denver scores 68/100 on PinpointIQ's Self Storage Market Score, ranking #196 of 925 U.S. metros — the 79th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for self storage operators and investors.
What drives self storage demand in Denver?
PinpointIQ scores Denver's self storage market on 3 components: Total Households (40% weight, 98th percentile); Fragmentation Score (35% weight, 12th percentile); Renter Households (25% weight, 98th percentile). The weights are calibrated to the self storage vertical and applied consistently across every U.S. MSA.
What are the biggest self storage sub-segments in Denver?
Denver's $366M self storage TAM breaks down into: Storage_self Storage Household ($347M, 95% of TAM); Storage_self Storage Commercial ($20M, 5% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Denver growing? How does population affect the self storage market?
Denver has a population of 3,002,721 and has grown 7.3% over the last 5 years. Population change is one of the drivers of self storage demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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