Self Storage Market in
Grand Rapids, MI
$102M TAM · Market Score 70/100 · Ranked #48 of 925 MSAs by TAM
Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Grand Rapids scored 70/100 for Self Storage
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 81th percentile nationally for Self Storage.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Households | 40% | 440,316 | 95 |
| Fragmentation Score | 35% | 72 | 24 |
| Renter Households | 25% | 111,780 | 93 |
TAM by segment
$102M in Grand Rapids broken down by segment
Demographic snapshot
Who lives and buys in Grand Rapids
Frequently asked questions
Self Storage market in Grand Rapids: common questions
How big is the self storage market in Grand Rapids, MI?
The self storage market in Grand Rapids, MI has a total addressable market of $102M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #48 largest self storage market of 925 U.S. MSAs.
How many self storage companies are in Grand Rapids?
PinpointIQ tracks 41 self storage establishments in the Grand Rapids MSA, employing approximately 113 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Grand Rapids rank nationally for self storage?
Grand Rapids scores 70/100 on PinpointIQ's Self Storage Market Score, ranking #175 of 925 U.S. metros — the 81th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for self storage operators and investors.
What drives self storage demand in Grand Rapids?
PinpointIQ scores Grand Rapids's self storage market on 3 components: Total Households (40% weight, 95th percentile); Fragmentation Score (35% weight, 24th percentile); Renter Households (25% weight, 93th percentile). The weights are calibrated to the self storage vertical and applied consistently across every U.S. MSA.
What are the biggest self storage sub-segments in Grand Rapids?
Grand Rapids's $102M self storage TAM breaks down into: Storage_self Storage Household ($98M, 96% of TAM); Storage_self Storage Commercial ($4M, 4% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Grand Rapids growing? How does population affect the self storage market?
Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of self storage demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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