Self Storage Market in
Idaho
$145M statewide TAM · 13 metros · Rank #37/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Self Storage metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $74M | 70 |
| #2 | Twin Falls, ID | $8M | 68 |
| #3 | Pocatello, ID | $6M | 65 |
| #4 | Coeur d'Alene, ID | $16M | 61 |
| #5 | Idaho Falls, ID | $13M | 57 |
| #6 | Lewiston, ID | $5M | 55 |
| #7 | Cassia County, ID | $3M | 48 |
| #8 | Fremont County, ID | $3M | 39 |
| #9 | Latah County, ID | $3M | 31 |
| #10 | Bonner County, ID | $4M | 31 |
What drives the Market Score
How Self Storage attractiveness is measured
Frequently asked questions
Self Storage market in Idaho: common questions
How big is the self storage market in Idaho?
The statewide self storage total addressable market in Idaho is $145M, aggregated across 13 MSAs. This represents 0.5% of the $29.1B U.S. self storage market.
How does Idaho rank nationally for self storage?
Idaho ranks #37 of 51 states by self storage TAM — the 28th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive self storage metros in Idaho?
PinpointIQ ranks the top self storage metros in Idaho by Market Score (a vertical-specific attractiveness composite): #1 Boise City, ID MSA ($74M TAM, Market Score 70); #2 Twin Falls, ID ($8M TAM, Market Score 68); #3 Pocatello, ID ($6M TAM, Market Score 65); #4 Coeur d'Alene, ID ($16M TAM, Market Score 61); #5 Idaho Falls, ID ($13M TAM, Market Score 57). Market Score weighs the drivers of self storage demand and operator concentration.
What drives self storage attractiveness in Idaho's metros?
PinpointIQ's Self Storage Market Score for every MSA in Idaho is computed from 3 components: Total Households (40%); Fragmentation Score (35%); Renter Households (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many self storage markets does PinpointIQ cover in Idaho?
PinpointIQ covers all 13 Metropolitan Statistical Areas (MSAs) in Idaho for self storage, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get self storage market data for a specific Idaho metro?
Individual metro pages are available for every MSA in Idaho covered by PinpointIQ. You can also pull a free self storage market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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