Self Storage Market in
San Jose, CA
$318M TAM · Market Score 78/100 · Ranked #19 of 925 MSAs by TAM
Bottom-up market data for the San Jose, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Jose scored 78/100 for Self Storage
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Jose ranks in the 92th percentile nationally for Self Storage.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Households | 40% | 679,914 | 96 |
| Fragmentation Score | 35% | 80.4 | 44 |
| Renter Households | 25% | 302,797 | 96 |
TAM by segment
$318M in San Jose broken down by segment
Demographic snapshot
Who lives and buys in San Jose
Frequently asked questions
Self Storage market in San Jose: common questions
How big is the self storage market in San Jose, CA?
The self storage market in San Jose, CA has a total addressable market of $318M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Jose the #19 largest self storage market of 925 U.S. MSAs.
How many self storage companies are in San Jose?
PinpointIQ tracks 100 self storage establishments in the San Jose MSA, employing approximately 238 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Jose rank nationally for self storage?
San Jose scores 78/100 on PinpointIQ's Self Storage Market Score, ranking #71 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for self storage operators and investors.
What drives self storage demand in San Jose?
PinpointIQ scores San Jose's self storage market on 3 components: Total Households (40% weight, 96th percentile); Fragmentation Score (35% weight, 44th percentile); Renter Households (25% weight, 96th percentile). The weights are calibrated to the self storage vertical and applied consistently across every U.S. MSA.
What are the biggest self storage sub-segments in San Jose?
San Jose's $318M self storage TAM breaks down into: Storage_self Storage Household ($296M, 93% of TAM); Storage_self Storage Commercial ($22M, 7% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Jose growing? How does population affect the self storage market?
San Jose has a population of 1,969,337 and has stayed flat 0.0% over the last 5 years. Population change is one of the drivers of self storage demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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