Self Storage Market in
St. Louis, MO
$261M TAM · Market Score 75/100 · Ranked #24 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 75/100 for Self Storage
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 88th percentile nationally for Self Storage.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Households | 40% | 1,160,386 | 98 |
| Fragmentation Score | 35% | 76.2 | 32 |
| Renter Households | 25% | 343,477 | 97 |
TAM by segment
$261M in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Self Storage market in St. Louis: common questions
How big is the self storage market in St. Louis, MO?
The self storage market in St. Louis, MO has a total addressable market of $261M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #24 largest self storage market of 925 U.S. MSAs.
How many self storage companies are in St. Louis?
PinpointIQ tracks 147 self storage establishments in the St. Louis MSA, employing approximately 378 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does St. Louis rank nationally for self storage?
St. Louis scores 75/100 on PinpointIQ's Self Storage Market Score, ranking #109 of 925 U.S. metros — the 88th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for self storage operators and investors.
What drives self storage demand in St. Louis?
PinpointIQ scores St. Louis's self storage market on 3 components: Total Households (40% weight, 98th percentile); Fragmentation Score (35% weight, 32th percentile); Renter Households (25% weight, 97th percentile). The weights are calibrated to the self storage vertical and applied consistently across every U.S. MSA.
What are the biggest self storage sub-segments in St. Louis?
St. Louis's $261M self storage TAM breaks down into: Storage_self Storage Household ($250M, 96% of TAM); Storage_self Storage Commercial ($11M, 4% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the self storage market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of self storage demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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