Spa & Med Spa Market in
Atlanta, GA
$429M TAM · Market Score 95/100 · Ranked #10 of 925 MSAs by TAM
Bottom-up market data for the Atlanta, GA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Atlanta scored 95/100 for Spa & Med Spa
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Atlanta ranks in the 97th percentile nationally for Spa & Med Spa.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 45% | 26.36 | 93 |
| Population 50-64 | 30% | 1,192,135 | 99 |
| Median HH Income | 25% | 89,724 | 92 |
TAM by segment
$429M in Atlanta broken down by segment
Demographic snapshot
Who lives and buys in Atlanta
Frequently asked questions
Spa & Med Spa market in Atlanta: common questions
How big is the spa & med spa market in Atlanta, GA?
The spa & med spa market in Atlanta, GA has a total addressable market of $429M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Atlanta the #10 largest spa & med spa market of 925 U.S. MSAs.
How does Atlanta rank nationally for spa & med spa?
Atlanta scores 95/100 on PinpointIQ's Spa & Med Spa Market Score, ranking #28 of 925 U.S. metros — the 97th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for spa & med spa operators and investors.
What drives spa & med spa demand in Atlanta?
PinpointIQ scores Atlanta's spa & med spa market on 3 components: % HH Income >$150K (45% weight, 93th percentile); Population 50-64 (30% weight, 99th percentile); Median HH Income (25% weight, 92th percentile). The weights are calibrated to the spa & med spa vertical and applied consistently across every U.S. MSA.
What are the biggest spa & med spa sub-segments in Atlanta?
Atlanta's $429M spa & med spa TAM breaks down into: Medspa_spa Recurring ($429M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Atlanta growing? How does population affect the spa & med spa market?
Atlanta has a population of 6,256,377 and has grown 9.7% over the last 5 years. Population change is one of the drivers of spa & med spa demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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