Spa & Med Spa Market in
Baltimore, MD
$232M TAM · Market Score 97/100 · Ranked #20 of 925 MSAs by TAM
Bottom-up market data for the Baltimore, MD MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Baltimore scored 97/100 for Spa & Med Spa
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Baltimore ranks in the 99th percentile nationally for Spa & Med Spa.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| % HH Income >$150K | 45% | 31.28 | 97 |
| Population 50-64 | 30% | 553,532 | 98 |
| Median HH Income | 25% | 99,470 | 96 |
TAM by segment
$232M in Baltimore broken down by segment
Demographic snapshot
Who lives and buys in Baltimore
Frequently asked questions
Spa & Med Spa market in Baltimore: common questions
How big is the spa & med spa market in Baltimore, MD?
The spa & med spa market in Baltimore, MD has a total addressable market of $232M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Baltimore the #20 largest spa & med spa market of 925 U.S. MSAs.
How does Baltimore rank nationally for spa & med spa?
Baltimore scores 97/100 on PinpointIQ's Spa & Med Spa Market Score, ranking #11 of 925 U.S. metros — the 99th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for spa & med spa operators and investors.
What drives spa & med spa demand in Baltimore?
PinpointIQ scores Baltimore's spa & med spa market on 3 components: % HH Income >$150K (45% weight, 97th percentile); Population 50-64 (30% weight, 98th percentile); Median HH Income (25% weight, 96th percentile). The weights are calibrated to the spa & med spa vertical and applied consistently across every U.S. MSA.
What are the biggest spa & med spa sub-segments in Baltimore?
Baltimore's $232M spa & med spa TAM breaks down into: Medspa_spa Recurring ($232M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Baltimore growing? How does population affect the spa & med spa market?
Baltimore has a population of 2,849,436 and has grown 2.1% over the last 5 years. Population change is one of the drivers of spa & med spa demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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