Spa & Med Spa Market in
Idaho
$84M statewide TAM · 13 metros · Rank #37/51 states · 0.4% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $45M | 88 |
| #2 | Coeur d'Alene, ID | $9M | 78 |
| #3 | Idaho Falls, ID | $8M | 74 |
| #4 | Blaine County, ID | $2M | 66 |
| #5 | Bingham County, ID | $2M | 58 |
| #6 | Lewiston, ID | $3M | 58 |
| #7 | Bonner County, ID | $2M | 53 |
| #8 | Twin Falls, ID | $4M | 52 |
| #9 | Pocatello, ID | $3M | 47 |
| #10 | Cassia County, ID | $2M | 40 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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