Spa & Med Spa Market in
Idaho
$84M statewide TAM · 13 metros · Rank #37/51 states · 0.4% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $45M | 88 |
| #2 | Coeur d'Alene, ID | $9M | 78 |
| #3 | Idaho Falls, ID | $8M | 74 |
| #4 | Blaine County, ID | $2M | 66 |
| #5 | Bingham County, ID | $2M | 58 |
| #6 | Lewiston, ID | $3M | 58 |
| #7 | Bonner County, ID | $2M | 53 |
| #8 | Twin Falls, ID | $4M | 52 |
| #9 | Pocatello, ID | $3M | 47 |
| #10 | Cassia County, ID | $2M | 40 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
Frequently asked questions
Spa & Med Spa market in Idaho: common questions
How big is the spa & med spa market in Idaho?
The statewide spa & med spa total addressable market in Idaho is $84M, aggregated across 13 MSAs. This represents 0.4% of the $19.6B U.S. spa & med spa market.
How does Idaho rank nationally for spa & med spa?
Idaho ranks #37 of 51 states by spa & med spa TAM — the 28th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive spa & med spa metros in Idaho?
PinpointIQ ranks the top spa & med spa metros in Idaho by Market Score (a vertical-specific attractiveness composite): #1 Boise City, ID MSA ($45M TAM, Market Score 88); #2 Coeur d'Alene, ID ($9M TAM, Market Score 78); #3 Idaho Falls, ID ($8M TAM, Market Score 74); #4 Blaine County, ID ($2M TAM, Market Score 66); #5 Bingham County, ID ($2M TAM, Market Score 58). Market Score weighs the drivers of spa & med spa demand and operator concentration.
What drives spa & med spa attractiveness in Idaho's metros?
PinpointIQ's Spa & Med Spa Market Score for every MSA in Idaho is computed from 3 components: % HH Income >$150K (45%); Population 50-64 (30%); Median HH Income (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many spa & med spa markets does PinpointIQ cover in Idaho?
PinpointIQ covers all 13 Metropolitan Statistical Areas (MSAs) in Idaho for spa & med spa, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get spa & med spa market data for a specific Idaho metro?
Individual metro pages are available for every MSA in Idaho covered by PinpointIQ. You can also pull a free spa & med spa market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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