Spa & Med Spa Market in
Iowa
$125M statewide TAM · 23 metros · Rank #32/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $45M | 89 |
| #2 | Cedar Rapids, IA MSA | $14M | 80 |
| #3 | Iowa City, IA | $9M | 75 |
| #4 | Davenport, IA MSA | $17M | 74 |
| #5 | Dubuque, IA | $5M | 69 |
| #6 | Ames, IA | $6M | 66 |
| #7 | Sioux City, IA | $6M | 66 |
| #8 | Waterloo, IA | $6M | 61 |
| #9 | Le Mars, IA Micro Area | $1M | 59 |
| #10 | Marion County, IA | $2M | 57 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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