Spa & Med Spa Market in
Iowa
$125M statewide TAM · 23 metros · Rank #32/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $45M | 89 |
| #2 | Cedar Rapids, IA MSA | $14M | 80 |
| #3 | Iowa City, IA | $9M | 75 |
| #4 | Davenport, IA MSA | $17M | 74 |
| #5 | Dubuque, IA | $5M | 69 |
| #6 | Ames, IA | $6M | 66 |
| #7 | Sioux City, IA | $6M | 66 |
| #8 | Waterloo, IA | $6M | 61 |
| #9 | Le Mars, IA Micro Area | $1M | 59 |
| #10 | Marion County, IA | $2M | 57 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
Frequently asked questions
Spa & Med Spa market in Iowa: common questions
How big is the spa & med spa market in Iowa?
The statewide spa & med spa total addressable market in Iowa is $125M, aggregated across 23 MSAs. This represents 0.6% of the $19.6B U.S. spa & med spa market.
How does Iowa rank nationally for spa & med spa?
Iowa ranks #32 of 51 states by spa & med spa TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive spa & med spa metros in Iowa?
PinpointIQ ranks the top spa & med spa metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Des Moines, IA MSA ($45M TAM, Market Score 89); #2 Cedar Rapids, IA MSA ($14M TAM, Market Score 80); #3 Iowa City, IA ($9M TAM, Market Score 75); #4 Davenport, IA MSA ($17M TAM, Market Score 74); #5 Dubuque, IA ($5M TAM, Market Score 69). Market Score weighs the drivers of spa & med spa demand and operator concentration.
What drives spa & med spa attractiveness in Iowa's metros?
PinpointIQ's Spa & Med Spa Market Score for every MSA in Iowa is computed from 3 components: % HH Income >$150K (45%); Population 50-64 (30%); Median HH Income (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many spa & med spa markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for spa & med spa, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get spa & med spa market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free spa & med spa market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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