Spa & Med Spa Market in
Massachusetts
$629M statewide TAM · 8 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boston, MA MSA | $498M | 99 |
| #2 | Worcester, MA MSA | $67M | 95 |
| #3 | Barnstable Town, MA | $18M | 92 |
| #4 | Amherst Town-Northampton, MA Metro Area | $11M | 85 |
| #5 | Pittsfield, MA | $7M | 77 |
| #6 | Springfield, MA MSA | $22M | 77 |
| #7 | Dukes County, MA | $2M | 72 |
| #8 | Greenfield, MA Micro Area | $3M | 65 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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