Spa & Med Spa · Milwaukee, WI

Spa & Med Spa Market in
Milwaukee, WI

$86M TAM · Market Score 86/100 · Ranked #46 of 925 MSAs by TAM

Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$86M
rank #46 of 925
Market Score
86/100
rank #92 of 925 · 90th percentile
Operators
Pop. growth (5-yr)
-0.4%
rank #573 of 872

Market Score breakdown

How Milwaukee scored 86/100 for Spa & Med Spa

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 90th percentile nationally for Spa & Med Spa.

ComponentWeightValuePercentile
% HH Income >$150K45%20.9684
Population 50-6430%297,27196
Median HH Income25%78,21879

TAM by segment

$86M in Milwaukee broken down by segment

Medspa_spa Recurring
$86M
100% of total TAM

Demographic snapshot

Who lives and buys in Milwaukee

Population
1,568,938
-0.4% 5-yr growth
Median HH income
$78,218
21.0% HHs $150K+
Housing units
701,558
17.1% age 65+
GDP per capita
$87,390

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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