Spa & Med Spa Market in
Missouri
$352M statewide TAM · 25 metros · Rank #17/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Missouri. PinpointIQ covers all 25 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Missouri
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Kansas City, MO MSA | $131M | 90 |
| #2 | St. Louis, MO MSA | $159M | 89 |
| #3 | Columbia, MO | $10M | 71 |
| #4 | Jefferson City, MO | $6M | 66 |
| #5 | Springfield, MO MSA | $16M | 55 |
| #6 | Cape Girardeau, MO | $3M | 49 |
| #7 | St. Joseph, MO | $4M | 46 |
| #8 | Joplin, MO | $6M | 41 |
| #9 | Johnson County, MO | $2M | 36 |
| #10 | Phelps County, MO | $1M | 29 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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