Spa & Med Spa Market in
Montana
$39M statewide TAM · 7 metros · Rank #46/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in Montana. PinpointIQ covers all 7 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Montana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Gallatin County, MT | $8M | 82 |
| #2 | Billings, MT | $10M | 77 |
| #3 | Broadwater County, MT | $5M | 75 |
| #4 | Missoula, MT | $6M | 70 |
| #5 | Flathead County, MT | $5M | 70 |
| #6 | Great Falls, MT | $3M | 53 |
| #7 | Silver Bow County, MT | $940K | 21 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
Frequently asked questions
Spa & Med Spa market in Montana: common questions
How big is the spa & med spa market in Montana?
The statewide spa & med spa total addressable market in Montana is $39M, aggregated across 7 MSAs. This represents 0.2% of the $19.6B U.S. spa & med spa market.
How does Montana rank nationally for spa & med spa?
Montana ranks #46 of 51 states by spa & med spa TAM — the 10th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive spa & med spa metros in Montana?
PinpointIQ ranks the top spa & med spa metros in Montana by Market Score (a vertical-specific attractiveness composite): #1 Gallatin County, MT ($8M TAM, Market Score 82); #2 Billings, MT ($10M TAM, Market Score 77); #3 Broadwater County, MT ($5M TAM, Market Score 75); #4 Missoula, MT ($6M TAM, Market Score 70); #5 Flathead County, MT ($5M TAM, Market Score 70). Market Score weighs the drivers of spa & med spa demand and operator concentration.
What drives spa & med spa attractiveness in Montana's metros?
PinpointIQ's Spa & Med Spa Market Score for every MSA in Montana is computed from 3 components: % HH Income >$150K (45%); Population 50-64 (30%); Median HH Income (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many spa & med spa markets does PinpointIQ cover in Montana?
PinpointIQ covers all 7 Metropolitan Statistical Areas (MSAs) in Montana for spa & med spa, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get spa & med spa market data for a specific Montana metro?
Individual metro pages are available for every MSA in Montana covered by PinpointIQ. You can also pull a free spa & med spa market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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