Spa & Med Spa Market in
Oregon
$289M statewide TAM · 20 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Portland, OR MSA | $191M | 96 |
| #2 | Bend, OR | $16M | 88 |
| #3 | Salem, OR MSA | $22M | 81 |
| #4 | Corvallis, OR | $6M | 74 |
| #5 | Medford, OR | $10M | 71 |
| #6 | Hood River County, OR | $2M | 68 |
| #7 | Eugene, OR MSA | $15M | 68 |
| #8 | Albany, OR | $5M | 61 |
| #9 | Clatsop County, OR | $2M | 60 |
| #10 | Morrow County, OR | $3M | 53 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
Frequently asked questions
Spa & Med Spa market in Oregon: common questions
How big is the spa & med spa market in Oregon?
The statewide spa & med spa total addressable market in Oregon is $289M, aggregated across 20 MSAs. This represents 1.5% of the $19.6B U.S. spa & med spa market.
How does Oregon rank nationally for spa & med spa?
Oregon ranks #20 of 51 states by spa & med spa TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive spa & med spa metros in Oregon?
PinpointIQ ranks the top spa & med spa metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Portland, OR MSA ($191M TAM, Market Score 96); #2 Bend, OR ($16M TAM, Market Score 88); #3 Salem, OR MSA ($22M TAM, Market Score 81); #4 Corvallis, OR ($6M TAM, Market Score 74); #5 Medford, OR ($10M TAM, Market Score 71). Market Score weighs the drivers of spa & med spa demand and operator concentration.
What drives spa & med spa attractiveness in Oregon's metros?
PinpointIQ's Spa & Med Spa Market Score for every MSA in Oregon is computed from 3 components: % HH Income >$150K (45%); Population 50-64 (30%); Median HH Income (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many spa & med spa markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for spa & med spa, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get spa & med spa market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free spa & med spa market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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