Spa & Med Spa Market in
Virginia
$261M statewide TAM · 12 metros · Rank #22/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Richmond, VA MSA | $86M | 92 |
| #2 | Charlottesville, VA | $17M | 90 |
| #3 | Virginia Beach, VA MSA | $102M | 89 |
| #4 | Winchester, VA | $9M | 83 |
| #5 | Lake of the Woods, VA Micro Area | $2M | 72 |
| #6 | Harrisonburg, VA | $6M | 67 |
| #7 | Roanoke, VA MSA | $13M | 67 |
| #8 | Lynchburg, VA MSA | $10M | 63 |
| #9 | Blacksburg, VA | $8M | 62 |
| #10 | Staunton, VA | $5M | 60 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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