Urgent Care & Primary Care Market in
Iowa
$1.0B statewide TAM · 23 metros · Rank #32/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Urgent Care & Primary Care metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $328M | 91 |
| #2 | Cedar Rapids, IA MSA | $113M | 75 |
| #3 | Iowa City, IA | $70M | 75 |
| #4 | Ames, IA | $49M | 74 |
| #5 | Davenport, IA MSA | $145M | 66 |
| #6 | Dubuque, IA | $40M | 62 |
| #7 | Waterloo, IA | $62M | 58 |
| #8 | Sioux City, IA | $57M | 53 |
| #9 | Marion County, IA | $14M | 43 |
| #10 | Dickinson County, IA | $7M | 41 |
What drives the Market Score
How Urgent Care & Primary Care attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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