Urgent Care & Primary Care Market in
Iowa
$1.0B statewide TAM · 23 metros · Rank #32/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Urgent Care & Primary Care metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $328M | 91 |
| #2 | Cedar Rapids, IA MSA | $113M | 75 |
| #3 | Iowa City, IA | $70M | 75 |
| #4 | Ames, IA | $49M | 74 |
| #5 | Davenport, IA MSA | $145M | 66 |
| #6 | Dubuque, IA | $40M | 62 |
| #7 | Waterloo, IA | $62M | 58 |
| #8 | Sioux City, IA | $57M | 53 |
| #9 | Marion County, IA | $14M | 43 |
| #10 | Dickinson County, IA | $7M | 41 |
What drives the Market Score
How Urgent Care & Primary Care attractiveness is measured
Frequently asked questions
Urgent Care & Primary Care market in Iowa: common questions
How big is the urgent care & primary care market in Iowa?
The statewide urgent care & primary care total addressable market in Iowa is $1.0B, aggregated across 23 MSAs. This represents 0.7% of the $140.7B U.S. urgent care & primary care market.
How does Iowa rank nationally for urgent care & primary care?
Iowa ranks #32 of 51 states by urgent care & primary care TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive urgent care & primary care metros in Iowa?
PinpointIQ ranks the top urgent care & primary care metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Des Moines, IA MSA ($328M TAM, Market Score 91); #2 Cedar Rapids, IA MSA ($113M TAM, Market Score 75); #3 Iowa City, IA ($70M TAM, Market Score 75); #4 Ames, IA ($49M TAM, Market Score 74); #5 Davenport, IA MSA ($145M TAM, Market Score 66). Market Score weighs the drivers of urgent care & primary care demand and operator concentration.
What drives urgent care & primary care attractiveness in Iowa's metros?
PinpointIQ's Urgent Care & Primary Care Market Score for every MSA in Iowa is computed from 3 components: Total Population (45%); Median HH Income (30%); Total Pop Growth (5-Year) (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many urgent care & primary care markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for urgent care & primary care, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get urgent care & primary care market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free urgent care & primary care market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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