Urgent Care & Primary Care Market in
Virginia
$2.0B statewide TAM · 12 metros · Rank #22/51 states · 1.4% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Urgent Care & Primary Care metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Richmond, VA MSA | $608M | 88 |
| #2 | Virginia Beach, VA MSA | $769M | 84 |
| #3 | Winchester, VA | $64M | 78 |
| #4 | Charlottesville, VA | $110M | 69 |
| #5 | Harrisonburg, VA | $54M | 67 |
| #6 | Staunton, VA | $49M | 67 |
| #7 | Lynchburg, VA MSA | $95M | 65 |
| #8 | Roanoke, VA MSA | $113M | 64 |
| #9 | Blacksburg, VA | $63M | 56 |
| #10 | Lake of the Woods, VA Micro Area | $19M | 38 |
What drives the Market Score
How Urgent Care & Primary Care attractiveness is measured
Frequently asked questions
Urgent Care & Primary Care market in Virginia: common questions
How big is the urgent care & primary care market in Virginia?
The statewide urgent care & primary care total addressable market in Virginia is $2.0B, aggregated across 12 MSAs. This represents 1.4% of the $140.7B U.S. urgent care & primary care market.
How does Virginia rank nationally for urgent care & primary care?
Virginia ranks #22 of 51 states by urgent care & primary care TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive urgent care & primary care metros in Virginia?
PinpointIQ ranks the top urgent care & primary care metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Richmond, VA MSA ($608M TAM, Market Score 88); #2 Virginia Beach, VA MSA ($769M TAM, Market Score 84); #3 Winchester, VA ($64M TAM, Market Score 78); #4 Charlottesville, VA ($110M TAM, Market Score 69); #5 Harrisonburg, VA ($54M TAM, Market Score 67). Market Score weighs the drivers of urgent care & primary care demand and operator concentration.
What drives urgent care & primary care attractiveness in Virginia's metros?
PinpointIQ's Urgent Care & Primary Care Market Score for every MSA in Virginia is computed from 3 components: Total Population (45%); Median HH Income (30%); Total Pop Growth (5-Year) (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many urgent care & primary care markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for urgent care & primary care, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get urgent care & primary care market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free urgent care & primary care market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Urgent Care & Primary Care data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.