Urgent Care & Primary Care Market in
Wisconsin
$2.0B statewide TAM · 26 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Urgent Care & Primary Care metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Madison, WI MSA | $321M | 89 |
| #2 | Appleton, WI | $110M | 80 |
| #3 | Green Bay, WI MSA | $137M | 78 |
| #4 | La Crosse, WI | $65M | 77 |
| #5 | Milwaukee, WI MSA | $641M | 75 |
| #6 | Eau Claire, WI | $68M | 71 |
| #7 | Racine, WI | $81M | 69 |
| #8 | Janesville, WI | $65M | 67 |
| #9 | Wausau, WI | $56M | 67 |
| #10 | Oshkosh, WI | $67M | 66 |
What drives the Market Score
How Urgent Care & Primary Care attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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