Water & Wastewater Utilities Market in
Milwaukee, WI
$93M TAM · Market Score 72/100 · Ranked #41 of 925 MSAs by TAM
Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Milwaukee scored 72/100 for Water & Wastewater Utilities
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 78th percentile nationally for Water & Wastewater Utilities.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Households | 40% | 656,436 | 96 |
| Fragmentation Score | 35% | — | — |
| Total Pop Growth (5-Year) | 25% | -0.4 | 33 |
TAM by segment
$93M in Milwaukee broken down by segment
Demographic snapshot
Who lives and buys in Milwaukee
Frequently asked questions
Water & Wastewater Utilities market in Milwaukee: common questions
How big is the water & wastewater utilities market in Milwaukee, WI?
The water & wastewater utilities market in Milwaukee, WI has a total addressable market of $93M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Milwaukee the #41 largest water & wastewater utilities market of 872 U.S. MSAs.
How does Milwaukee rank nationally for water & wastewater utilities?
Milwaukee scores 72/100 on PinpointIQ's Water & Wastewater Utilities Market Score, ranking #196 of 872 U.S. metros — the 78th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for water & wastewater utilities operators and investors.
What drives water & wastewater utilities demand in Milwaukee?
PinpointIQ scores Milwaukee's water & wastewater utilities market on 3 components: Total Households (40% weight, 96th percentile); Fragmentation Score (35% weight, n/a); Total Pop Growth (5-Year) (25% weight, 33th percentile). The weights are calibrated to the water & wastewater utilities vertical and applied consistently across every U.S. MSA.
What are the biggest water & wastewater utilities sub-segments in Milwaukee?
Milwaukee's $93M water & wastewater utilities TAM breaks down into: Utilities_water Residential Service ($72M, 77% of TAM); Utilities_water Commercial Service ($21M, 23% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Milwaukee growing? How does population affect the water & wastewater utilities market?
Milwaukee has a population of 1,568,938 and has declined 0.4% over the last 5 years. Population change is one of the drivers of water & wastewater utilities demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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