Behavioral Health & Counseling Market in
Michigan
$2.6B statewide TAM · 32 metros · Rank #13/51 states · 2.6% of national TAM
Bottom-up rollup across every metro in Michigan. PinpointIQ covers all 32 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Michigan
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Grand Rapids, MI MSA | $359M | 84 |
| #2 | Detroit, MI MSA | $1.3B | 75 |
| #3 | Allegan County, MI | $38M | 70 |
| #4 | Ann Arbor, MI MSA | $123M | 69 |
| #5 | Monroe, MI | $45M | 67 |
| #6 | Muskegon, MI | $43M | 61 |
| #7 | Benzie County, MI | $47M | 60 |
| #8 | Lenawee County, MI | $26M | 60 |
| #9 | Midland, MI | $24M | 59 |
| #10 | Lansing, MI MSA | $128M | 58 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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