Behavioral Health & Counseling Market in
North Carolina
$2.9B statewide TAM · 38 metros · Rank #10/51 states · 2.9% of national TAM
Bottom-up rollup across every metro in North Carolina. PinpointIQ covers all 38 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in North Carolina
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Raleigh, NC MSA | $556M | 82 |
| #2 | Charlotte, NC MSA | $861M | 79 |
| #3 | Asheville, NC MSA | $111M | 79 |
| #4 | Wilmington, NC MSA | $129M | 75 |
| #5 | Greensboro, NC MSA | $192M | 70 |
| #6 | Burlington, NC | $43M | 67 |
| #7 | Durham, NC MSA | $188M | 64 |
| #8 | Winston, NC MSA | $170M | 58 |
| #9 | New Bern, NC | $30M | 57 |
| #10 | Dare County, NC | $13M | 57 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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