Behavioral Health & Counseling Market in
Utah
$1.2B statewide TAM · 10 metros · Rank #25/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Utah. PinpointIQ covers all 10 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Utah
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Salt Lake City, UT MSA | $467M | 77 |
| #2 | Provo, UT MSA | $270M | 73 |
| #3 | Logan, UT | $47M | 72 |
| #4 | Ogden, UT MSA | $247M | 71 |
| #5 | Summit County, UT | $38M | 71 |
| #6 | St. George, UT | $59M | 63 |
| #7 | Brigham City, UT-ID Micro Area | $21M | 62 |
| #8 | Iron County, UT | $15M | 53 |
| #9 | Uintah County, UT | $10M | 39 |
| #10 | Carbon County, UT | $4M | 5 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Utah: common questions
How big is the behavioral health & counseling market in Utah?
The statewide behavioral health & counseling total addressable market in Utah is $1.2B, aggregated across 10 MSAs. This represents 1.2% of the $100.5B U.S. behavioral health & counseling market.
How does Utah rank nationally for behavioral health & counseling?
Utah ranks #25 of 51 states by behavioral health & counseling TAM — the 52th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Utah?
PinpointIQ ranks the top behavioral health & counseling metros in Utah by Market Score (a vertical-specific attractiveness composite): #1 Salt Lake City, UT MSA ($467M TAM, Market Score 77); #2 Provo, UT MSA ($270M TAM, Market Score 73); #3 Logan, UT ($47M TAM, Market Score 72); #4 Ogden, UT MSA ($247M TAM, Market Score 71); #5 Summit County, UT ($38M TAM, Market Score 71). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Utah's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Utah is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Utah?
PinpointIQ covers all 10 Metropolitan Statistical Areas (MSAs) in Utah for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Utah metro?
Individual metro pages are available for every MSA in Utah covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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