Behavioral Health & Counseling Market in
Wisconsin
$1.5B statewide TAM · 26 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Racine, WI | $58M | 74 |
| #2 | Walworth County, WI | $32M | 71 |
| #3 | Oshkosh, WI | $48M | 70 |
| #4 | Jefferson County, WI | $27M | 65 |
| #5 | Milwaukee, WI MSA | $458M | 64 |
| #6 | Madison, WI MSA | $229M | 63 |
| #7 | Sauk County, WI | $20M | 61 |
| #8 | Appleton, WI | $79M | 59 |
| #9 | Sheboygan, WI | $32M | 55 |
| #10 | Janesville, WI | $46M | 55 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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