Outdoor Advertising Market in
Colorado
$284M statewide TAM · 17 metros · Rank #13/51 states · 2.2% of national TAM
Bottom-up rollup across every metro in Colorado. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Colorado
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Denver, CO MSA | $174M | 88 |
| #2 | Colorado Springs, CO MSA | $28M | 86 |
| #3 | Boulder, CO MSA | $24M | 86 |
| #4 | Greeley, CO MSA | $13M | 83 |
| #5 | Grand Junction, CO | $5M | 71 |
| #6 | Pueblo, CO | $4M | 70 |
| #7 | Fort Collins, CO MSA | $15M | 69 |
| #8 | Rifle, CO Micro Area | $3M | 59 |
| #9 | Eagle County, CO | $6M | 50 |
| #10 | La Plata County, CO | $3M | 46 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Colorado: common questions
How big is the outdoor advertising market in Colorado?
The statewide outdoor advertising total addressable market in Colorado is $284M, aggregated across 17 MSAs. This represents 2.2% of the $13.1B U.S. outdoor advertising market.
How does Colorado rank nationally for outdoor advertising?
Colorado ranks #13 of 51 states by outdoor advertising TAM — the 76th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Colorado?
PinpointIQ ranks the top outdoor advertising metros in Colorado by Market Score (a vertical-specific attractiveness composite): #1 Denver, CO MSA ($174M TAM, Market Score 88); #2 Colorado Springs, CO MSA ($28M TAM, Market Score 86); #3 Boulder, CO MSA ($24M TAM, Market Score 86); #4 Greeley, CO MSA ($13M TAM, Market Score 83); #5 Grand Junction, CO ($5M TAM, Market Score 71). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Colorado's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Colorado is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Colorado?
PinpointIQ covers all 17 Metropolitan Statistical Areas (MSAs) in Colorado for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Colorado metro?
Individual metro pages are available for every MSA in Colorado covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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