Outdoor Advertising Market in
New York
$1.3B statewide TAM · 27 metros · Rank #2/51 states · 10.0% of national TAM
Bottom-up rollup across every metro in New York. PinpointIQ covers all 27 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in New York
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Kiryas Joel-Poughkeepsie-Newburgh, NY Metro Area | $23M | 91 |
| #2 | Buffalo, NY MSA | $48M | 87 |
| #3 | Rochester, NY MSA | $42M | 86 |
| #4 | Syracuse, NY MSA | $28M | 84 |
| #5 | Utica, NY MSA | $8M | 81 |
| #6 | Albany, NY MSA | $47M | 79 |
| #7 | Binghamton, NY | $7M | 78 |
| #8 | Kingston, NY | $6M | 75 |
| #9 | New York, NY MSA | $1.1B | 68 |
| #10 | Glens Falls, NY | $5M | 67 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in New York: common questions
How big is the outdoor advertising market in New York?
The statewide outdoor advertising total addressable market in New York is $1.3B, aggregated across 27 MSAs. This represents 10.0% of the $13.1B U.S. outdoor advertising market.
How does New York rank nationally for outdoor advertising?
New York ranks #2 of 51 states by outdoor advertising TAM — the 98th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in New York?
PinpointIQ ranks the top outdoor advertising metros in New York by Market Score (a vertical-specific attractiveness composite): #1 Kiryas Joel-Poughkeepsie-Newburgh, NY Metro Area ($23M TAM, Market Score 91); #2 Buffalo, NY MSA ($48M TAM, Market Score 87); #3 Rochester, NY MSA ($42M TAM, Market Score 86); #4 Syracuse, NY MSA ($28M TAM, Market Score 84); #5 Utica, NY MSA ($8M TAM, Market Score 81). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in New York's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in New York is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in New York?
PinpointIQ covers all 27 Metropolitan Statistical Areas (MSAs) in New York for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific New York metro?
Individual metro pages are available for every MSA in New York covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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