Outdoor Advertising Market in
Ohio
$415M statewide TAM · 41 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Ohio. PinpointIQ covers all 41 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Ohio
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Akron, OH MSA | $24M | 91 |
| #2 | Youngstown, OH MSA | $10M | 87 |
| #3 | Canton, OH MSA | $12M | 86 |
| #4 | Cleveland, OH Metro Area | $66M | 77 |
| #5 | Dayton, OH MSA | $28M | 75 |
| #6 | Cincinnati, OH MSA | $100M | 67 |
| #7 | Toledo, OH MSA | $22M | 67 |
| #8 | Columbus, OH MSA | $91M | 63 |
| #9 | Springfield, OH | $3M | 63 |
| #10 | Erie County, OH | $4M | 63 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Ohio: common questions
How big is the outdoor advertising market in Ohio?
The statewide outdoor advertising total addressable market in Ohio is $415M, aggregated across 41 MSAs. This represents 3.2% of the $13.1B U.S. outdoor advertising market.
How does Ohio rank nationally for outdoor advertising?
Ohio ranks #8 of 51 states by outdoor advertising TAM — the 86th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Ohio?
PinpointIQ ranks the top outdoor advertising metros in Ohio by Market Score (a vertical-specific attractiveness composite): #1 Akron, OH MSA ($24M TAM, Market Score 91); #2 Youngstown, OH MSA ($10M TAM, Market Score 87); #3 Canton, OH MSA ($12M TAM, Market Score 86); #4 Cleveland, OH Metro Area ($66M TAM, Market Score 77); #5 Dayton, OH MSA ($28M TAM, Market Score 75). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Ohio's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Ohio is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Ohio?
PinpointIQ covers all 41 Metropolitan Statistical Areas (MSAs) in Ohio for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Ohio metro?
Individual metro pages are available for every MSA in Ohio covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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