Outdoor Advertising Market in
Oklahoma
$112M statewide TAM · 21 metros · Rank #30/51 states · 0.9% of national TAM
Bottom-up rollup across every metro in Oklahoma. PinpointIQ covers all 21 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Oklahoma
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Tulsa, OK MSA | $35M | 88 |
| #2 | Oklahoma City, OK MSA | $51M | 79 |
| #3 | Lawton, OK | $3M | 62 |
| #4 | Payne County, OK | $2M | 51 |
| #5 | Pottawatomie County, OK | $1M | 45 |
| #6 | Muskogee County, OK | $2M | 43 |
| #7 | Enid, OK | $2M | 43 |
| #8 | Carter County, OK | $2M | 37 |
| #9 | Washington County, OK | $2M | 36 |
| #10 | Stephens County, OK | $1M | 28 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Oklahoma: common questions
How big is the outdoor advertising market in Oklahoma?
The statewide outdoor advertising total addressable market in Oklahoma is $112M, aggregated across 21 MSAs. This represents 0.9% of the $13.1B U.S. outdoor advertising market.
How does Oklahoma rank nationally for outdoor advertising?
Oklahoma ranks #30 of 51 states by outdoor advertising TAM — the 42th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Oklahoma?
PinpointIQ ranks the top outdoor advertising metros in Oklahoma by Market Score (a vertical-specific attractiveness composite): #1 Tulsa, OK MSA ($35M TAM, Market Score 88); #2 Oklahoma City, OK MSA ($51M TAM, Market Score 79); #3 Lawton, OK ($3M TAM, Market Score 62); #4 Payne County, OK ($2M TAM, Market Score 51); #5 Pottawatomie County, OK ($1M TAM, Market Score 45). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Oklahoma's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Oklahoma is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Oklahoma?
PinpointIQ covers all 21 Metropolitan Statistical Areas (MSAs) in Oklahoma for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Oklahoma metro?
Individual metro pages are available for every MSA in Oklahoma covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.