Outdoor Advertising Market in
Oregon
$193M statewide TAM · 20 metros · Rank #21/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Salem, OR MSA | $14M | 88 |
| #2 | Bend, OR | $11M | 85 |
| #3 | Medford, OR | $7M | 79 |
| #4 | Eugene, OR MSA | $12M | 70 |
| #5 | Portland, OR MSA | $122M | 66 |
| #6 | Albany, OR | $3M | 66 |
| #7 | Douglas County, OR | $3M | 62 |
| #8 | Corvallis, OR | $3M | 58 |
| #9 | Grants Pass, OR | $2M | 56 |
| #10 | Morrow County, OR | $3M | 55 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Oregon: common questions
How big is the outdoor advertising market in Oregon?
The statewide outdoor advertising total addressable market in Oregon is $193M, aggregated across 20 MSAs. This represents 1.5% of the $13.1B U.S. outdoor advertising market.
How does Oregon rank nationally for outdoor advertising?
Oregon ranks #21 of 51 states by outdoor advertising TAM — the 60th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Oregon?
PinpointIQ ranks the top outdoor advertising metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Salem, OR MSA ($14M TAM, Market Score 88); #2 Bend, OR ($11M TAM, Market Score 85); #3 Medford, OR ($7M TAM, Market Score 79); #4 Eugene, OR MSA ($12M TAM, Market Score 70); #5 Portland, OR MSA ($122M TAM, Market Score 66). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Oregon's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Oregon is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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