Childcare & Early Education · Missouri

Childcare & Early Education Market in
Missouri

$4.4B statewide TAM · 25 metros · Rank #15/51 states · 2.2% of national TAM

Bottom-up rollup across every metro in Missouri. PinpointIQ covers all 25 MSAs in the state.

Statewide TAM
$4.4B
for Childcare & Early Education
State rank
#15 of 51
72th percentile · 2.2% of US TAM
Metros covered
25
In Missouri
National TAM
$204.0B
Nationwide Childcare & Early Education

Top metros

Most attractive Childcare & Early Education metros in Missouri

Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.

RankMetroTAMMarket Score
#1St. Louis, MO MSA$1.9B68
#2Kansas City, MO MSA$1.6B65
#3Jefferson City, MO$103M61
#4Joplin, MO$102M60
#5Columbia, MO$133M60
#6Cape Girardeau, MO$47M58
#7Springfield, MO MSA$228M54
#8St. Joseph, MO$61M54
#9Johnson County, MO$27M48
#10Mississippi County, MO$25M48

What drives the Market Score

How Childcare & Early Education attractiveness is measured

Kids Under 6 Needing Childcare
40%
of composite score
Fragmentation Score
35%
of composite score
% HH Income >$150K
25%
of composite score

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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